Personal touches can be important determinants toward a hiring manager’s consideration of your application. Personalize the 30 Second Summary in the first section of your resume specifically towards the company and your qualificaions for the position.
A cover letter gives you an opportunity to demonstrate your knowledge about the company. You can mention some of your strengths and skills that will enable the company to achieve its mission, values, and current projects.
See more opportunities for personalization here.
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